Ep. 3: Saving a Master’s Program With a Simple Paid Keyword Change
Talking Tactics - A podcast by Dayana Kibilds - Martedì
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Shane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry conversions by 241% and took the program from zero enrolled students to blowing almost 50% past their break-even enrollment target.
