Ep. 29: Using GIFs To Lead Students Back To Your Website

In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissions page. Dave shares how a simple yet unexpected approach turned GIFs into a powerful tool for awareness and conversion, resulting in over 1,000,000 GIF view per week and  122 people visiting RIT's admissions page from Giphy in the last 6 months.