Why I Stopped Selling—And What Every Business Owner Should Fix First | Ep 233

🎙 In this episode, I dive deep into my journey of overcoming the resistance I faced in attracting new clients to my coaching business. For years, I relied heavily on referrals, which felt comfortable, but I realised that my reluctance to put myself out there was holding me back.  I share how I took a step back to focus on refining my courses and creating a product I could truly be proud of, rather than just pushing for sales.  KEY TAKEAWAYS 💡 Resistance to Selling: Many entrepreneurs experience resistance when it comes to attracting new clients, often due to feelings of inadequacy about their offerings or fear of not being able to provide the same level of support to new clients as they do to existing ones. 💡 Importance of Product Quality: A key realisation is that the quality and presentation of the product or service being offered can significantly impact an entrepreneur's willingness to sell.  💡 Focus on Improvement: Instead of pushing for sales, it can be more beneficial to focus on improving the product or service.  💡 Trusting Your Instincts: Entrepreneurs should trust their instincts about their products and services. If something feels off or not good enough, it’s essential to address those concerns. 💡 Long-Term Vision Over Short-Term Gains: Building a product that one is proud of may take time and effort, but it can lead to more sustainable success.  BEST MOMENTS 00:09 - 💬 “When it comes to actually going out and finding new people and attracting them into my world, I find that there's a huge resistance and I really struggle with this. It's held me and my business back.” 05:13 - 💬 “I realised that I was embarrassed or I wasn't proud of how my courses were structured, how they were presented, how they were a little bit complicated. There wasn't a clear client journey for people to go through.” 13:15 - 💬 “If you're in this place of resistance, if something's not feeling right, go deep. Figure out what it is and trust yourself.” 14:13 - 💬 “Maybe it's not about selling more. Maybe it's about actually doubling down on building something you're proud to sell so it sells itself.” TIMESTAMPED OVERVIEW 00:00 Overcoming Client Acquisition Resistance 04:36 Business Growth Resistance Insight 08:14 Streamlining Services with AI Integration 12:49 Believe and Commit to Succeed 13:43 Sell What You Believe In LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.