586: A Primer on Risk Taking, Book Writing & Personal Branding, with Tom Weirich of EDPR

How does one write a book on the history of renewables and make it a fruitful and engaging experience for all types of readers? Tom Weirich, author of the award-winning book “We Took the Risk” did exactly that in 2022, and he shares How and Why with Nico. Tom Weirich has had the privilege of watching (and helping) titans in the Renewables industry from the front lines build the core skeleton of what we now call a thriving and scalable Trillion-dollar sector. His proximity to the early leaders in the sector forms the foundation of his recent best-selling book, but Nico highlights some of the underlying personal benefits that come with putting his name on the cover. In this episode, Nico and Tom delve into his tips on the value of personal branding and marketing in the renewable industry and how to approach it successfully. Tom shares how his book serves as a platform to differentiate himself and stay relevant in a busy market while at the same time shedding light on the stories of some of the giants on whose shoulders we collectively stand.Listen closely and receive insight into how to harness the power of paying it forward to create rippling positive effects in this industry.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus