578: Systems thinking, Human-centered design, Lessons from a Non-technical founder, with Piper Wilder, 60 Hertz Energy

How do you ensure people remain the priority no matter how complex your product or service — and persuade investors to overcome unconscious bias against an untraditional woman-led technical company?In today's Tactical Tuesday, Nico talks with Piper Foster Wilder, the self-described non-technical co-founder and CEO of 60Hertz Energy. The Alaska-based company offers computerized maintenance management software that enables microgrids and their managers to use their assets more effectively and efficiently. In this snippet of a more extended conversation, Nico gives you a quick look at how Piper has embraced human-centered design (HCD), confident decision-making, a clear vision and task prioritization to find solutions to move her cleantech company forward.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus