339 - 5 Pro Tips to actually make Salesforce work FOR you, with Geraldine Gray, Endiem (Saleforce MVP)

Today's entrepreneur is someone I've had the pleasure to get to know recently, through the context of exploring how software can serve and also sometimes be the bane of our existence. She has worked over the past several decades helping businesses improve their business operations and processes using a little piece of software. Maybe you've heard of it: it’s called Salesforce.Geraldine Gray is the CEO and founder of Endiem, and you're going to hear what that company is all about today as well. I would encourage you to stick around to the very end because this decade's long Salesforce MVP is going to share her Top Three App Exchange Secret Weapons. Of course, we'll discuss the Salesforce platform and how solar businesses can get ROI from that platform.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus