Activating Intent Data: Solving the #1 Challenge Sales and Marketing Teams Have with Intent Data
ABM Done Right - A Personal ABM Podcast - A podcast by Kristina Jaramillo and Eric Gruber
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Send us a textInside this Stop the Sales Drop Podcast episode, Eric Gruber (CEO of Personal ABM), David Crane (VP of Marketing at Intentsify), and Eric Belcher (Head of Sales at Intentsify) discuss the biggest challenge that 2/3 of organizations have after investing in Bombora, 6Sense, and other intent data platforms. This challenge is... how we can activate and leverage the data to connect with tier 1, in-market accounts -- and close them.The conversation starts off with the dat...
