41. Russ Hopcus of prAna

From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing. Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made. Since 2010, prAna has taken a grassroots approach to reduce plastic in their packaging. As the first apparel brand to sign on with Fair Trade USA, prAna is able to pay a premium directly to the workers on every manufactured good. prAna believes in adventure for all, creating a safe space where everyone can thrive in their own way; respect and responsibility, outfitting adventures with respect for the planet and its people; and progress not perfection, allowing their employees freedom to take risks, make mistakes and grow. CONNECT FURTHER:https://www.prana.co IG: https://www.instagram.com/prana NEW album Follow Your Heart: https://orcd.co/followyourheart Keep in touch with Michael online: https://michaelfranti.com The Stay Human podcast is available wherever you listen to podcasts: https://stayhumanpodcast.comPODCAST EPISODE CREDITS:Executive Producers: Michael Franti and Activist Artists Management Producer: Angie Griffith for BPOSITIIVArtist Manager: Caitlin Stone for Activist Artists ManagementManagement Coordinator: Ashley Dill for Activist Artists ManagementSocial Media Manager: Emily Marquis for Coffeehouse CollectiveIn Partnership with: American Songwriter Podcast NetworkInstrumental from: “Crazy For You” by Michael Franti Editing by: Janelle MeagerAdditional Editing by: Angie Griffith for BPOSITIIV