Snacks Episode 7: Demand Generation Leading Indicators to Measure
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs
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Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the Leading Indicators to measure when you're building a Demand Gen Dashboard. She encourages paying attention to qualitative insights like website traffic on high intent pages, tracking repeat engagement on content, and reinforcing marketing fundamentals to measure success. See the video on our YouTube Channel
