32 - The Sales & Marketing Dance

Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs

Categorie:

On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk all things alignment. Even though sales and marketing "alignment" has become a nebulous term, our hosts break down which activities each should own, and what's the best way to simplify that process to waste less time and increase efficiency.

Visit the podcast's native language site