The Reinvention of Apple

This week, I've got something different for Soonish listeners. I'm sharing Part 1 of "The Persistent Innovators," a miniseries I'm currently guest-producing and guest-hosting for InnoLead's podcast Innovation Answered. The big question the series tackles is: "How do big companies become innovative—and stay innovative?" I'm looking at four long-lived global companies—Apple, Disney, LEGO, and Novartis—and asking how they've all stayed creative and curious long past the age when most companies stop innovating and decide to coast on profits from their existing businesses. For this initial episode, I traced Apple's evolution from a renegade upstart in the early 1980s to near-bankruptcy in the late 1990s to its current status as world-conquering smartphone maker. It's based on interviews with people who worked alongside Steve Jobs and Steve Wozniak and saw how leadership, culture, and technology came together to make Apple...Apple. "What Makes Apple a Persistent Innovator" was first published by InnoLead's Innovation Answered podcast on January 18, 2022.