How Vitaly Grew Without Relying on Ads

Shopify Masters - A podcast by Shopify

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In this episode of Shopify Masters, Joe Cornfield of Vitaly shares how he’s formulated a marketing framework that curbs the company’s dependence on paid advertising while diversifying into emerging strategies with subscriber SMS texts and TikTok videos. Below he shares five tactics for building a resilient marketing strategy that’s less reliant on Facebook and Instagram ads.

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