How OldGuysRule.com Targets Baby Boomers

Shopify Masters - A podcast by Shopify

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In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers. In this episode you'll learn: How to identify brands to license from. What does a licensing deal look like and how to set one up that’s beneficial for you. 3. How to successfully start an online community for your brand.

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