Jessica Fewless, Author and ABM Leader at Inverta, on How to Build Winning Revenue-Generating Strategies
Selling In The Cloud - A podcast by Intricately
In this episode, our guest is Jessica Fewless, a multi-channel marketer with over twenty years of experience in B2B marketing and sales, with an emphasis on account-based marketing (ABM). She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's orgs can use ABM to target and engage the right buyers to grow pipeline.
