Geoffrey Moore, Author of Crossing the Chasm, On How Cloud Sellers Can Compete In An Age of Disruption
Selling In The Cloud - A podcast by Intricately
In this episode, Michael and Sarah welcome Geoffrey Moore, an author, speaker, advisor and legendary cloud marketer whose life's work has focused on the dynamics surrounding disruptive innovations. They discuss his seminal book, Crossing the Chasm, which unpacked the challenges startup companies face transitioning from early adopters to mainstream customers.
