Conveying Authenticity in Marketing with Sharone Zitzman

Today’s guest doesn’t mince words and always reads the manual. Sharone Zitzman, CEO and/or Chief Manual Reader at RTFM Please, begins by discussing her decision to start a company. Sharone talks about what led her to marketing in the first place, then Sharone and Corey discuss the importance of showing product value over explaining what’s “under the hood.” Corey asks what themes Sharone has seen lately and what companies are currently getting wrong. The conversation concludes with a discussion about the value of utilizing community in marketing and what the point of being involved in community really is!