Building Scalable GTM Teams in a Legacy Industry: A Discussion with Jessica Wilkinson, CRO at Swish Fibre

In this episode of the Revenue Insights Podcast, host Lee Bierton speaks with Jessica Wilkinson, CRO at Swish Fibre, a full-fiber broadband service in the U.K. She has built a robust multi-skilled toolkit over a seventeen-year journey that cuts across functions ranging from public relations to revenue operations. In her free-wheeling discussion with Lee, Jessica touches on a broad spectrum of topics linked to RevOps, including the difference between RevOps at legacy and tech companies, the three pillars of revenue operations, and her process of reimagining RevOps at her company. She also gives tips to upcoming revenue professionals and insights on measuring revenue teams' success. Jessica says that she has been and has done many things, including being a PR expert, an investor whisperer, a management consultant, an innovations strategist, and an integration & change sherpa.