Well, technically... there's (some) value in the marketing hype (Ep. 108)
RCR Wireless News - A podcast by RCR Wireless News
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This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.