Fishpond Brand Immersed in Cause

“We have a responsibility to be a shining star to other states...about how we do business in Colorado.” Johnny Le Coq, Fishpond Everyday more and more companies promote what author Simon Sinek calls their “WHY.”  Some pretty famous companies position their companies as supporters of a cause.  Colorado-grown Fishpond goes even further, fully integrating its dedication to river conservation into its brand.  Johnny’s enthusiasm for his vision, the business, for product innovation, and for Colorado are infectious.