$17M in Sales Before Any Employees

I was so excited for episode #175 – the first ProCO360 episode featuring a product from the hair care and skin care industry. I had pent up demand for this interview with questions like: Does efficacy or marketing drive sales? If beauty products work, why do so many consumers have a closet full of partially used containers? Leah Garcia is FULL of enthusiasm for her science-based elastin formulations on which she based Nulastin products. Great stories about product development, including that the FDA doesn’t consider naiveté an attractive entrepreneurial quality! I was introduced to Leah by David Pritchard and my friends at Denver Angels!