Nailing Your Product Positioning with April Dunford
Private Equity Funcast - A podcast by Jim Milbery and Devin Mathews
In this episode, Cici Zheng talks with April Dunford, a positioning consultant, speaker, and author on how she helps growth stage companies with positioning. They discuss the difference between product messaging and product positioning, how to "fix" positioning problems, and why founders, PE firms, and portfolio companies should even care about positioning in the first place.
