Priscilla and Colson Steber Look for a Needle in a Haystack

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.”  In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more.  “I joke that I spent the first eight years of my time at CFR convincing people that we could do more than ag. And now we’re leaning back into our niche, we can definitely be the experts on how to accelerate access to market,” Steber says, adding, “Everything from ingredient companies that sell back into large chemical companies, as well as user experience designers doing ag and precision ag tech all need research now, and that has widened the base of people that can draw on our services.” Additionally, Priscilla and Colson discuss remote work, content creation, priority development and continual self-improvement.  SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.  Multilingual Connections Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.  All car enthusiasts know the name Meguiars! From soap to wax, they’ve been polishing the world’s planes, trains and automobiles for more than 110 years. As one of the world’s leading surface care product companies, Meguiars provides car-crazy enthusiasts an opportunity to express their utmost pride with their vehicle and overall passion for the car hobby. Check them out at meguiars.com.