Investing in Growth at InnovateMR with Lisa Wilding-Brown

A celebration is in order for our friends at InnovateMR! They have received a significant investment from CIVC Partners, a Chicago-based middle-market private equity firm focused on investments in the business services sector.  “The big takeaway when you are looking to raise investment is to take your time and find the right partner. And I think we've really done that with CIVC their terrific company. They are a terrific group of folks that are already adding a tremendous amount of value to our business.” -Lisa Wilding-Brown, CEO On this episode, Priscilla shares a laugh and gets real about investing in growth with Lisa Wilding-Brown, CEO of InnovateMR. Lisa shares insights into her success as the recently-appointed CEO of InnovateMR. They both discuss plans for business development and growth through new investment opportunities in the fast-growing market research industry. Lisa provides priceless insight into how CEOs should guide their companies to ensure every team member maintains their purpose. Lisa Wilding-Brown has been in the industry for nearly 20 years with specialties including executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full-service mixed-mode field management across a multitude of industry sectors. In addition to her role as CEO of InnovateMR, Lisa serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research. She is an active contributor to WIRexec, the Women in Research mentorship program and the Global Research Business Network. Lisa has published research related to business transformation, operational efficiency, data privacy, multicultural insights, participant engagement, online survey design, fraud mitigation and mobile best practices.