Facing the Future of Market Research with Eileen Campbell
Ponderings from the Perch - A podcast by Little Bird Marketing & C-Suite Radio
You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and a finger on the pulse of what the change makers are thinking about today, she shares her insightful perspective about what conversations we should be having for better outcomes, including: How do we help our clients grow their business? How do we start moving at a faster pace that is more in alignment with the pace of business? How do we increase the amount of value we bring to the C-suite table for better decision-making? How do we clarify the voice of the consumer to the stakeholders? As we continue to partner with businesses to help them face their most pressing challenges, we all can start asking better questions of each other. Eileen underscores that she is accessible for help within the industry and wants us to address tough issues that will help us all move forward better. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.