Collaboration is the New Competition: Collaboration Starts with Giving

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. They also provide investing banking services. Anne Brown, CEO Gazelle Global Research https://www.linkedin.com/in/anne-brown-6b80aa9/ Gazelle Global Research is a Market Research hub operating globally in all aspects of data collection for over 25 years. Brian Peterson, Digital Marketing Director / Producer of Intellicast at EMI Research Solutions https://www.linkedin.com/in/brian-peterson-923ba41b/ EMI Research Solutions is an online sample and MR consultancy. They provide an unbiased sample landscape and a blended panel for the best representative data. Show Links: Brian Peterson reference to The Sample Landscape https://emi-rs.com/the-sample-landscape/ Insights Accelerator Checklist from Gazelle Global: https://info.gazelleglobal.com/the-global- research-operations-checklist Kristin's blog: https://blog.scalehouse.consulting/ Women in Research: https://www.womeninresearch.org/