Episode 89: The holy trinity of Monthly Recurring Revenue

In this week’s episode You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you know how best to grow it for your business? This week Paul shows you the 3 core areas to focus on Also, do you have your ‘scatter work’ under control? On the show Paul explains what ‘scatter work’ is, why it’s inevitable and how to get it under control so you have more time for the important stuff Plus on the show this week, your clients will increasingly be turning to you to help them be more data compliant. Listen to a fascinating conversation with a data security expert about how you can benefit from this opportunity Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul’s special guest was Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance Many thanks to Ernest Murry from Genuine Technology Group for recommending the book Leadership and Self-Deception from The Arbinger Institute On August 3rd Paul will be joined by John Clark from Solutions Shared, talking about creating a new revenue stream based around customising Microsoft dynamics Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hi there, and welcome to the show. Here’s what we got coming up for you this week. Kevin Coppins: Guess what? Next month, a new compliance law is passed; a new regulation comes forward. Paul Green: We’re also going to be talking about the holy trinity of monthly recurring revenue: three things that you should do at the same time, to grow the average revenue per user per month. And we’ve got a book suggestion from an MSP just like you. I’ll play that to you at the end of today’s show. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: There’s a certain type of working, which seems to plague MSPs more than any other kind of business owner that I’ve ever worked with. And that type of work is known as scatter work. What’s scatter work? It’s kind of a word I’ve made up, but it describes where you’re trying to get things done, and you can’t ever really deeply focus in and settle into a task, because you’re being constantly interrupted by other people: be that phone calls, messages, emails, that urgent knock