Episode 63: SPECIAL: Maximise LinkedIn for your MSP

In this week’s special episode LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs On this week’s show Paul dives into why you should readdress your relationship with LinkedIn and how to maximise the platform to help find new clients Check out Paul’s simple but effective advice to make LinkedIn truly work for you. And more details about his ‘Three C’s’ – Connect, Content, Contact Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge for content to use on LinkedIn The Linkedin automation tool Paul mentioned was Dux-Soup Paul’s special guest on February 2nd will be Manuel Bruschi, founder of the incredible time tracking tool Timeular Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special. Paul Green: Our final January special this week. We’ve already looked at your website and we looked at your marketing priorities for 2021. This week, we’re going to be focused just on LinkedIn, why LinkedIn is so exciting and how you can make the most of it every single day. Voiceover: This is an MSP Marketing Podcast Special. Paul Green: I completely understand why many people are apathetic about LinkedIn. Sometimes when you go on there, it’s like being at the world’s worst networking meeting, where everyone is there to sell and no one’s there to buy, but a thing we always need to switch our mindset and look at the bigger picture with LinkedIn. Because if I said to you 20 years ago, “Hey, in early 2021, you’ll have access to a massive constantly up-to-date public database containing every single lead you could ever want to speak to, every potential contact, and every position of virtually every single business. Paul Green: Oh, and by the way, it’s free. Oh, and by the way, you can use clever computer bots that will exist in the future to automate the holiday work of using this database. Oh, and you can set yourself up as a thought leader, cliche alert, and you can stamp your expertise on this.” Now, 20 years ago, you’d have thought that was witchcraft, which is pretty amazing, and yet today we’ve got that. It’s LinkedIn. We’re all a bit sometimes a bit nah about it. And I get that, because sometimes I go into LinkedIn and I can’t be bothered. Paul Green: The messages from people I don’t want to hear from and the content. It’s almost like a business version of Facebook, isn’t it? Everyone’s doing so well on LinkedIn. Just like everyone’s doing so well on Facebook. Now, some of that content is not real. You know that person that you’re connected to on Facebook who has the amazing life? They don’t. They’re just posting the good stuff and not the bad stuff on Facebook. Anyway, I digress. You’ve got to look at th