Episode 6: Watch what people are actually doing on your website

In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website Not that you should sell up and move on (well, not yet), but Paul introduces you to a couple of incredibly insightful books; one of which explains why a ‘ready to sell’ mentality could really help improve the way you feel about your business Paul welcomes special guest Andrew Eardley to talk about a package of tools that could be easily re-sold for increased Monthly Recurring Revenue (and they make life easier for your techs, too) And there’s a great question from the audience about whether virtual offices are really worth it Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert The two incredible books Paul talked about were E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow The book Paul mentioned in the previous episode was Influence by Dr Robert Cialdini To help systemise your business, Paul mentioned the tools called IT Glue and IT Boost The tool to better understand what’s users are really doing on your website is Hot Jar MSP Marketing Edge is the marketing content service Paul mentioned Thank you to special guest Andrew Eardsley, the MSP who has created MSP Easy Tools The great question about virtual offices was posed by Greg Micallef from GMA Next week’s guest will be MSP sales expert Fiona Challis who runs the The Next Gen Sales Acceleration Academy Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on this week’s show. Andrew Eardley: In terms of security, I’m sleeping way better at night because I’m no longer worrying a