Episode 58: How MSPs can use YouTube to get clients

In this week's episode There's more to YouTube than endless videos asking you to "hit Like and Subscribe!"... there could be a very real benefit to your MSP by getting more heavily involved in video. This week Paul's joined by a former MSP owner who had great success with YouTube and explains what he actually did Also on this week's show, it's really important to create content that educates your prospects, but that doesn't mean you have to do all the hard work yourself. Paul has some great advice for finding the best writer to help you create brilliant content Plus, how do you help team members who don't want to improve? Listen for some powerful insight into what some MSPs are doing to make sure their techs embrace training Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about source of freelance writers, Paul mentioned fiverr.com, upwork.com and peopleperhour.com Sign up for Paul's entry-level Marketing Accelerator training Paul's special guest was former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Many thanks to Ed Rivis for recommending the book Start With Why by Simon Sinek Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On December 29th Paul hosts a podcast special, all about looking forward to 2021. He'll be joined by experts Nigel Moore and Karl Palachuk Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello, and welcome to our final episode before Christmas and the last normal podcast till February. We've got five specials coming up for you over the next few weeks. And I'll tell you more about that at the end of the show. Here's what we got coming up for you today. Pete Matheson: Yes, there are channels with millions of views and millions of subscribers, but actually for you when you're running a business, none of that really matters. Paul Green: We're also going to look at how you can find a great writer on Fiverr, Upwork, PeoplePerHour, any platform you fancy. It's a very simple way which will save you tons of time, kissing all the frogs. We've got a great book suggestion, which is all about leadership. That's towards the end of the show. And I'm going to tell you how you can work directly with me in January or February next year, where I can