Episode 57: How to tell clients you’re outsourcing

In this week's episode Worried how your customers will react if you outsource your helpdesk? Don't worry. On today's show we've got a positive way to tell them Also on this week's show, an MSP sales expert joins Paul to explain how you can dramatically improve your sales revenue, simply using a pen and a white board And how much are you willing to spend on securing a new client? Paul has an idea for something you can send to prospects. It could make a massive difference to the conversions of your sales meetings. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings Sign up for Paul's entry-level Marketing Accelerator training Paul's special guest was MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person James Lett from the Marketing Edge (and producer of Paul's podcast) recommended the book DotCom Secrets by Russell Brunson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul's special guest on December 22nd will be former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: My goodness. How did we make it to the 15th of December? Welcome to Episode 57 of the show. Here's what we've got coming up for you today. Paul Lloyd: And as long as they can get back firmly fixed in their minds, then they grow. Paul Green: We've also got a very clever way for you to get valuable social proof in front of your best prospects. And believe me, it's got nothing to do with sending them a YouTube link. Plus, we've got a book suggestion at the end of the show which is all about building a