Episode 47: 2 cyber security books every MSP should read

In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can better educate their prospects and clients. They’re better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this. Also on this week’s show, Paul welcomes a special guest with some great suggestions on how to sell even more products to your current clients Plus, are you feeling lucky? Well, are you? The answer hopefully is… no! Paul explains that to take advantage of growth opportunities, it’s better to believe in something better than luck Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some brilliant books to recommend, Paul mentioned Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was JB Fowler from Domotz talking about other ways to sell more to existing clients Many thanks to MSP author, producer and entrepreneur Mark Copeman for recommending the book Key Person of Influence by Daniel Priestley Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 13th will be Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Here we go then for episode 47 of the podcast. Here’s what’s coming up on this week’s show. JB Fowler: Managed service providers can start to look at, are these other