Episode 39: Making the transition from IT supplier to Trusted Partner

In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can be done Also on the show this week, Paul’s joined by a special guest who can not only help you pick the phone up more often, but then go on to build stronger relationships once you have them connected Plus, how can you upgrade your website to help you win more business? Paul has a few simple things you can do that will make a big difference to your marketing. And on the subject of websites, he answers a great question from a listener about how to do split testing Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul’s special guest was communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone. Get a copy of her book on Amazon called Phone Genius: The Art of Non-visual Communication Many thanks to Elly Whitehead from Evaporate for the question about doing split testing on website (in which Paul mentioned Google Optimize) Paul’s guest on August 18th will be Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s, MSP Marketing podcast. Paul Green: Hello. And welcome to a brand new, fresh episode of the show. Here’s what’s coming up this week. Michelle Mills-Porter: I once booked an appointment from a cold call. I booked an appointment with the marketing director at Microsoft. I had him in absolute hysterics within just a few minutes, and he actually turned around to me and said, Michelle, if your organisation has got half your personality, then I will give them a job. Paul Green: Also going to look at how you can upgrade your website to win more business. And in a similar theme, I’m going to answer a question from an MSP about how to split test different webpages. Voiceover: Paul Green’s MSP Marketing podcast. Paul Green: If you