Episode 38: How MSPs can offer killer deals without looking cheap

In this week's episode Have you got the tattoo? Have you got 'we don't do discounts' tattooed across your forehead? You should have! This week Paul explains why it's important not to discount - and what you can offer instead as a sales incentive Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He's developed a great system to help you feel more like their boss and less like their babysitter! Paul's also going to be looking at how you can run a marketing audit on your competitors, find out exactly what kind of marketing they're doing and exactly what you can do to make sure you're a step ahead Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing ways to analysis your competitors, Paul mentioned how to view their sitemaps by adding /sitemap.xml or just /sitemap after their domain, or googling "site:theirwebsite.com filetype:xml". The other tools for tracking their marketing included the Wayback Machine, Google Alerts, Facbook's Ad library and spyfu.com Find out more about the extensive marketing resources available from the MSP Marketing Edge Paul's special guest was Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Many thanks to John Benson from Yorkshire Tech for the question about using the likes of Customer Thermometer (in which Paul mentioned an addition to the 3 ways to grow your business from Jay Abraham) Paul's guest on August 11th will be communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podca