Episode 196 SPECIAL: Inspirational: How this MSP built his business

Episode 196 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final 2023 Summer Special podcast, I'm joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it. Featured guest: Scott Riley is a tech strategy professional who has worked in the technology industry for over 20 years. In leadership roles at some of the UK’s largest IT service providers, Scott has helped hundreds of clients on a digital journey away from rubbish IT solutions. In his last position, Scott ran the Cloud Services division of a major UK provider, where he started from zero. Over the course of the next few years, cloud services would become a £34M annual revenue stream. Following a successful exit to PE, Scott started up a Microsoft 365 and Azure consultancy firm in Leeds. Quickly growing to become a Microsoft Gold Partner, the firm has gone through huge growth during the pandemic as they helped businesses rapidly adapt to remote and hybrid working. Scott now partners with clients and IT organisations around the world. Providing advice, guidance, and strategic input on areas from business, technology, people management and service profitability. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottriley76/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa