Episode 16: Why clients stick with their MSP, even if they're unhappy

In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit Also in this week’s show, a listener asks if physical direct mail has a place in the modern world. And Glenn Robertson from Purechannels is back with an update on the millions of pounds of free marketing money that you could be tapping into Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul Green’s MSP Marketing Edge service Paul’s returning guest talking about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels Also hear Glenn in Episode 1 of Paul Green’s MSP Marketing Podcast The question about direct mail came from Craig Sharp from Abussi The guest on March 10th will be JP Kehoe from Skout Cybersecurity talking about how to use security to drive MRR Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello and welcome to the podcast. Here’s what’s coming up in today’s show. Glenn Robertson: Vendors want to sell as much of their stuff as possible and the MSP or the partner that can help that is going to be the one that’s well-treated. Paul Green: We’re also going to look at why you should be taking your clients to lunch at least once a year because it’s the most direct and reliable way to sell them more of your stuff. And i’m going to be answering a question from an MSP about whether or not you should be using more direct mail. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: So currently the greatest stress in my life is the fact that I’m moving house. Sold my house back in November, found a lovely place to live in a little village just outside of Milton Keens in the UK and that’s all fine. It’s a very short chain. There’s only two transactions in the chain, should all have been done back at the beginning of February and it’s still currently going through and it’s still a little bit of a nightmare. Paul Green: Now the problem isn’t me because I’ve bought and sold several houses. I’ve got some investment pro