Episode 145: MSPs - the easy way to build SOPs
Paul Green's MSP Marketing Podcast - A podcast by Paul Green's MSP Marketing Edge - Martedì
Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'authority site' 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data protection industry veteran and Software as a Service pioneer. As CEO at NovaStor Corporation, he helped introduce the first windows-based cloud backup solution and has since worked with thousands of Managed Service Provider (MSP) partners to launch successful recurring incremental revenue generating businesses. Mike holds several industry awards and is credited with inventing patents on file restoration. Prior to NovaStor Corporation, Mike founded a Managed Service Provider business and held various executive roles in the data protection and security software space. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeandrews Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating great standard operating procedures, Paul recommended reading The E-Myth Revisited, Built to Sell and The Checklist Manifesto: https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 Paul recommended the solution Tango for creating standard operating procedures https://www.tango.us/ Thank you to Al Alper from CyberGuard360 for recommending the book The Goal by Eliyahu M. Goldratt: https://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0884271951 https://www.linkedin.com/in/alperal Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:
