Episode 12: The Impact Box

In this week's episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients Also in this week's episode; you may not realise it but you have a Hassle Bucket in your brain. And Paul explains how to stop it overflowing Plus special guests join Paul to discuss selling more hardware to customers and finding time to get the important stuff done Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert There is more on the concept of a 'Hassle Bucket' and how to manage yours here Here's a link to Paul's Facebook group for MSP Marketing Paul's guest talking about how to sell more hardware to your clients was James Cust from Warranty Master They discussed services and tools including IT Glue, Kaseya, ConnectWise & AutoTask The question about how to prioritise important work came from Andy Price from Initial IT Our guest on the next show on 11th February to talk about the best way to re-sell Microsoft Azure will be Joseph Landes from Nerdio Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Got another cracker for you this week. Here's what's coming up. James Cust: And we'll be able to see real live data about their estate, and see an overview of devices which are in warranty, get the idea of the proportion of their estate, which ultimately is unprotected. Paul Green: We're also going to be talking about something called an impact box. It's a bunch of stuff that you send to them in the post to push them over the edge. And I'll be answering your question about how to prioritise what's most important every day. Voiceover: Paul Green's MSP Marketing Podcast. Paul Green: I want to start today by talking about hassle buckets. I believe that every single one of us has a hassle bucket inside our head. So what's a hassle bucket? Well, it's a measure for how much hassle, how much grief and stress we can deal with at any one time. Paul Green: And some people's buckets are very deep. They can take enormous amounts of hassle before their bucket overflows and they run into problems. Other people's buckets are more shallow. I d