Episode 114: How to figure out a USP for your MSP

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul describes exactly how you should be dressing for success Plus listen for some great ideas on how to improve your MSP’s website thanks to Paul’s featured guest. And there’s a book recommendation all about the power of integrators and visionaries Featured guest Thank you to Mark Copeman from Wisecurve for joining Paul to talk about how MSPs can improve their websites. Mark is the founder of Wisecurve, which brings together a number of his ventures including TechTestimonials – the only video / written testimonial service dedicated to the tech industry. He is the author of the books, MSP Secrets Revealed and Helpdesk Habits. Mark is married with 2 children and lives in the village of Bray, the home of 50% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time. Connect with Mark on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned two example customer experience platforms, Invarosoft and CloudRadial Paul mentioned the book The E-Myth Revisited by Michael Gerber, in which it talks about having an entrepreneurial seizure Find out more about Paul Green’s MSP Marketing Edge Thank you to Lucas Meadowcroft from Tribu for recommending the book Rocket Fuel by Gino Wickman and Mark C. Winters In next week’s episode on January 25th, Paul will be joined by Sam Sheridan from Sheridan Computers, talking about how you can use YouTube to win new clients Got a question fr