Episode 11: The price of leadership is criticism

In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership Also in this week’s episode, how a simple paperclip can keep your business on track; details of a monthly pack of marketing material; and James Newell joins Paul to share some amazing advice about improving sales techniques This podcast is fully interactive and listener Sam has a great question about how an MSP owner can force clients to stop bothering them with historic technical support! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here’s a link to Paul’s Facebook group for MSP Marketing The MSP Marketing Edge is at www.mspmarketingedge.com Paul’s guest on the show talking about how to become even better at sales was James Newell from Clear Sales Message The question about how to stop clients bothering you with support issues came from Sam Veillet from Calibre Connections Our guest on the next show on 4th February to talk about how to sell more hardware to your clients is James Cust from Warranty Master Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, I’ve got a great one for you today. Here’s what’s coming up. James Newell: You might be too embarrassed to question me on what that actually means, and I’ll lose the sale because I’ve assumed that you know what I’m talking about. Paul Green: We’re also going to explore a very simple but very powerful idea that will help you and your team to do the things that grow the business every single day, even when they’re jobs that no one really likes doing. And I’m going to answer a question from an MSP about how you stop your clients coming to you personally for tech support when there’s actually a team that they should be going to. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I was catching up over the weekend with a really good friend of mine, John, who is a business owner as well. He has some kind of engineering business. I don’t quite understand what they do, but we were talking about the burden of staff and they’ve all worked together for a long time. And something happened to him a couple of weeks ago, which really has bothered him at quite a