Episode 108: How MSPs can control the chaos in the business

In this week’s episode We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chaos and put your MSP on a new growth path Also on the show this week, the difference between your clients’ “real” and “perceived” problems. How to identify which is which and get to the core of the real problem And this week’s featured guest joins Paul to explain how MSPs can really get the most out of technology roadmaps Featured guest Thank you to Stephen Rosenthal from Managed Services Platform for joining Paul to talk about how MSPs can best implement technology roadmaps for clients. Stephen is a multipreneur with ventures in sales, marketing, real estate, and retail. He leads Aurra Media, a scrappy omni-channel marketing team with a special focus on podcast marketing. As a friendly “sales guy”, Stephen genuinely enjoys serving and connecting with people. By day, Stephen builds positive customer experiences. And by night he enjoys hanging with his family and nerding out about NFTs. Connect with Stephen on email. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about the need for systems, Paul mentioned the books Power Play: Elon Musk, Tesla, and the Bet of the Century by Tim Higgins and The Checklist Manifesto by Atul Gawande You can join Paul in the MSP Marketing group on Facebook Thank you to Alex Robinson from Novus Digital for recommending the book the 12 Rules of Life by Jordan Peterson In the next show on December 14th Paul will be joined by filmmaker Jude Charles talking about how you can leverage the power of video storytelling in your MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Oh my goodness, we are here in December already? This year is going so fast. Here’s what we’ve got coming up for y