Episode 103: Can your MSP use Messenger to generate leads?

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs Also on the show this week, we look at a better way than appraisals to improve your staff’s performance Plus, do you find it hard to stop talking tech with potential clients? This week’s featured guest explains why MSPs should leave the tech at the door and just have better business conversations Featured guest Thank you to Adam Walter from Managed Services Platform for joining Paul to talk about how to have more effective non-technical conversations with clients and prospects. Adam grew up in western Nebraska. When his parents bought a home computer in the 80s, this cemented his technical path and he graduated with a Bachelor of Science in Computer Science. A few years later Adam received an opportunity to work for a large company as a strategic technical lead. While working here Adam was able to shine by pulling many teams together to solve issues in high pressure situations. This is where he began shifting his career towards business and strategy. Connect with Adam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to potentially incorporate Facebook Messenger into your marketing, Paul mentioned Click To Messenger ads and MobileMonkey You can join Paul in the MSP Marketing group on Facebook In discussing how to stand out, Paul mentioned the book Purple Cow by Seth Godin Thank you to Colin Knox from Gradient MSP for recommending the book Building a StoryBrand by Donald