WHY DO THEY KEEP COMING: CRACKING THE AUDIENCE SECRET

For several years, museums have developed specific audience management strategies. In this episode, we will see how they can be applied to the Early Music field. But before that, in order to establish a strategy, one must know their audience: this is why audience surveys are essential in helping institutions to engage with the public.Interview withStephanie Wintzerith, consultant in audience surveys and evaluations for cultural institutions. J.S. Bach: Cantata BWV 47Le Banquet Céleste: Céline Scheen, soprano - Damien Guillon, alto and direction - Thomas Hobbs, tenor - Benoît Arnould, baritone Recorded on 21 July 2020 at Festival de SaintesWith Jasmina ČrnčičProduction/ REMA-Agathe Créac’h