Episode 31: Chet Richards on John Boyd and applying OODA principles to the business world

Chet Richards was a close associate of the late US Air Force Colonel John Boyd. He was there as the concept of the OODA Loop was being developed and constructed the first graphics of the OODA Loop from sketches Boyd drew. Chet is the author of the widely read business book "Certain to Win" which was the first book to describe Boyd's strategy in terms familiar to business leaders and show how the OODA Loop and associated Boyd concepts apply to today's business problems.