Unlocking Supermarket Shelves: The 'Buyerology' Approach to Retail Success with Karen Green

You might have a great food product idea with a secure supply chain, a reliable manufacturing process, a competitive price point and a small army of fans… But does that mean that your product will get picked up and sold in a major retailer? Not always, and that’s where Karen Green comes in. She’s a food mentor who specialises in helping young food brands take their products to market. Join us for this episode of the Oh For Food’s Sake podcast where we get to pick Karen’s brains about what makes a buyer interested in your food product.