Episode[20]: A/B Testing With Kareem Elansary from Booking.com

Welcome to the 20th episode (The first episode after the 20K downloads mark 😁) from this awesome podcast 😅. This week we have our dear friend Kareem Elansary with us from booking.com, and we will be discussing a very interesting topic of A/B Testing. Kareem is currently occupying the position of a UX Engineer in booking, and as it is known booking is from the few companies who give very high appreciation to A/B testing and data-driven decisions. In this episode, we will be talking about what is A/B Testing, the core concepts behind it, how to run it, what tools could be used and how to evaluate the test results. We hope that you will enjoy this episode as always. ------ Announcements ------ We are about to launch a newsletter to help us share more valuable content with you (content we find valuable and can't fit in the podcast), to know more about the newsletter and subscribe, please refer to the link in the show notes. Also, if you are more of a twitter person, we have started a new Twitter account for the podcast where we will post the episodes and other cool info, please follow from the show note link as well.