Brat is a Masterclass in Music Marketing

Welcome to Part 2 of our series on Brat and Charli XCX! In part 1 of this series, we discussed the lore of Charli and the Brat album. The problems she face in the music industry, and how this 16 year long journey amounted to where she is today. But Charli's career did NOT always look like this. Brat is her 6th studio album. So what changed? And what made brat so successful? My theory was the story behind this album, and how masterfully it was told. The music marketing of this album is unlike anything I have ever seen. You can't go 10 minutes online anywhere without seeing "brat summer" at least once. We are now even seeing how this has permeated the mainstream, and even begin to have influence over politics. In today's episode we discuss the genius music marketing of brat-- and why this rollout is one of the best I have ever seen.