S2 Ep7. What makes a story impactful?

Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world….That’s our narrative and we’re sticking to it! Jokes aside, storytelling is an art older than human history and we’re lucky enough to play with it in some form every single day. It crosses cultures, has been proven to help with memory retention and is quite simply the best way to keep people entertained. But if y...