S2 Ep. 15 Why you really need to know your audience

Know your audience. Know. Your. Audience. You really, need to get to know your audience. If you’re a content creator, communications professional, marketer or filmmaker, you have almost certainly heard this over and over. It might even be the mantra you chant to yourself each morning at sunrise. Or the calming words you recite when you’re struggling to fall asleep on a Tuesday night. Ok, maybe that’s just me… but I’m sure you consider it frequently…perhaps to the point that it’s sta...