Eureka 184: The Out

Alexander Walton Masters is the managing director of The Out, an on-demand luxury car-rental company that exists to help Londoners escape the city. The company was born out of Jaguar Land Rover’s venture-capital arm InMotion, which incubates and invests in companies in the mobility space. From delivery to pick-up of its Jaguar and Land Rover vehicles, The Out aims to take away the usual pains of renting.