Jennifer Meyer (Founder, Jennifer Meyer Jewelry): Celebrity, Influence, and Building a Jewelry Brand with Staying Power

In this episode of Mission Critical, Lance sits down with Jennifer Meyer, the Los Angeles–based jewelry designer whose eponymous brand has redefined celebrity-driven luxury for nearly two decades.Long before influencer marketing became an industry, Meyer understood the power of emotional connection, storytelling, and authenticity. Her designs—delicate gold charms and signature modern heirlooms—first caught the attention of stylists and Hollywood icons like Jennifer Aniston and Reese Witherspoon, but what followed was more than a red carpet moment. Meyer built a company on a foundation of heart, heritage, and human connection.Nearly twenty years later, Meyer reflects on what it takes to sustain influence in an era when the meaning of “celebrity” is constantly evolving. She shares insights on:Navigating fame and influence — how she’s maintained creative integrity while operating in a world obsessed with visibility.Authentic brand-building — why lasting success in fashion comes from relationships, not algorithms.The evolution of luxury — from Hollywood’s golden age to today’s digital marketplace, and what it means to stay timeless amid constant change.Leadership in the creative industry — how to build trust, nurture teams, and lead with empathy in a culture that often rewards ego.The next 20 years — what inspires her now, and how she’s evolving as both designer and entrepreneur in an increasingly competitive landscape.For anyone fascinated by the intersection of fashion, celebrity culture, and entrepreneurship, this chat offers a rare, behind-the-scenes look at how one designer turned personal artistry into an enduring symbol of modern luxury.Smithe House: smithehouse.comKeefer House: keeferhouse.com Limited-time Glory-exclusive offer: 20% off plus priority early check-in (based on availability) with code GLORY. Book by December 31st, 2025 to claim. Black-out dates apply.